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The victim support programme includes:

Assistance in writing and filing First Information Reports (FIRs) against traffickers and ensuring that the same is registered
Providing pro bono lawyers as and when required to assist victims and to ensure successful prosecution of the offence
Preparing the witnesses to testify against their own exploiters in court
Establishing watchdog groups in high-risk areas against traffickers and build capacities of women and girls as watchdog group members
Training police officers, prosecutors and lawyers on strengthening response on anti-human trafficking
Filing Public Interest Litigation (PILs)

News

Among 852 police officials, 80% admitted that trafficking received “no priority or low priority”

NHRC 2004

Ashley Judd, Actress/Activist:
"Ruchira Gupta is well versed in the reciprocal cycles of poverty and exploitation, and how gender inequality sets the stage. Her NGO is based on two Gandhian principles: Antodaya (power to the last wo/man) and Ahimsa (non-violence), and which says so eloquently that the destruction which happens in the soul of an abuser is absolutely equal to the victimization of the abused. She operates the NGO right in the ‘hood,’ inviting anyone to join. They teach their members self reliance, self efficacy, self respect, self love. It’s capacity building of the most essential sort."
Nicholas Kristoff and Sheryl WuDunn, Authors,"
Half the Sky":
"Ruchira is a hearty, loquacious woman with brown skin, black hair and an infectious manner… Ruchira Gupta and her staff at Apne Aap are part of a growing abolitionist movement that is forming around the world and having a real impact on sex slavery."
Shirin Ebady, Nobel Laureate:
"It is Ruchira’s tiny NGO that is making a difference in the world. I visited India on the invitation of her NGO, Apne Aap, which works with women and their children who live in red light districts. No government can limit or repress such small organisations."