an initiative to end sex-trafficking
every woman free, every child in school

Ruchira Gupta, Founder President of Apne Aap Women Worldwide has worked for 25 years for women’s and girls’ rights, especially the ending of their sex trafficking. She founded Apne Aap in 2002 - a grassroots organization working on the issue of human trafficking and women rights. Today Apne Aap impacts the lives and livelihoods of thousands of women and children.
Her most significant contribution to civil society, governments and multi-lateral bodies like the United Nations has been to highlight the link between trafficking and prostitution and to lobby with policy makers on shifting the blame from the victim to the perpetrator.
She testified in the United States Senate before the passage of Trafficking Victims Protection Act, 2000.Her testimony in the US Senate instilled in the mind of my fellow Senators, the pressing battle to protect the 700,000 women and children worldwide, if not more, who are forced into the sex trade every year. As a result, I introduced legislation that would become the first law in the United States seeking to combat the forcible trafficking of persons” (Senator Brownback).
She lobbied with other activists with the United Nations during the formulations for the UN Protocol to Prevent, Suppress and Punish Trafficking in Persons, Especially Women and Children resulting in the first UN instrument to address demand in the context of trafficking in Article 9, of the Protocol. She has addressed the Un General Assembly twice on the subject.
India is a signatory to the Protocol and currently Gupta is lobbying Indian Parliament for a change in the Indian anti-trafficking law, Immoral Trafficking Prevention Act (ITPA)for more severe punishment of buyers of prostituted sex and traffickers who profit from it along with removal of clauses that punish women and girls. She has already testified to the Standing Committee of Parliament on the subject and launched the 5c (a clause to punish buyers and traffickers) campaign to bring changes in the current ITPA.
She has conceptualized and created a manual for law enforcement personnel and prosecutors with UNODC (United Nations Office on Drugs and Crime) that is being used in India right now on confronting the demand.
Ruchira has worked in the United Nations in various capacities for over ten years in Nepal, Thailand, Philippines, Kosovo, USA, Bangladesh, Cambodia, Laos, Vietnam, Myanmar, Indonesia and Iran. In some of these countries she has helped to develop National Action Plans on women’s empowerment and laws against human trafficking.
She provided technical assistance as Team Leader to develop the following plans:
Ruchira's list of honours include
Numerous national and global recognition speak of Ruchira’s consistent contribution towards eradicating human trafficking.
Ruchira is a member of various governmental and multilateral organizations,like:
Effectively using the audio-video medium to spread awareness and increase stakeholder engagement, Ruchira’s body of published and documentary work on trafficking is extensive and is often used as a reference by NGOs, activists, professionals and government agencies to combat trafficking:
Ruchira has been written about in the following books:
Earlier, a journalist by profession, danger is no stranger to Ruchira, after having covered riots, conflict, and the demolition of the Babri Masjid. As founder of a grass roots organization that works on issues of human trafficking and women’s rights, Apne Aap Women Worldwide, Gupta faces constant challenges in her outreach to more than ten thousand women and girls at risk to or trafficked for prostitution in Bihar, Delhi, Maharashtra and West Bengal from Mafia threats to resistance from sex-buyers. Ruchira lives in New Delhi and commutes to Iran where her husband works in the UN.